Apple Inc.’s explosive growth in India, long seen as the company's next frontier, has hit a wall. New filings reveal that annual sales growth has decelerated to 18% year-on-year, the slowest pace in six years. This slowdown signifies the end of the "easy pickings" era, where a low base and strong brand equity drove impressive numbers. Now, analysts warn growth could dip further to the 10-15% range, signaling a critical need for a strategic pivot.
